Pioneer-City.com - Your Kind of Space

19th Century settlers took a leap of faith when they purchased land in Wellington, site unseen. Today's real estate industry uses similar strategies to sell a dream with properties that are unbuilt or inaccessible, playing to desires for an idealised lifestyle. Pioneer-City.com builds on these past and present observations to offer a leap into the future.

Bronwyn Holloway-Smith will present an impostor inner-city real estate showroom that promotes a future lifestyle in Pioneer City on the Utopia Plains of Mars. With NASA scientists aiming for a human mission to Mars in the next 20 years, and private innovators also paving the way, a Martian colony is not a question of 'if' but 'when'.

Open for one month only,
80 Taranaki Street, Wellington.
Weekends 10am-2pm between 18th June -- 10 July 2011.